Enterprise Feature – INEDGE
INEDGE is a Creative Intelligence Company that helps organizations stay on the cutting-edge with innovative branding, marketing, and digital solutions.
As a solution and service provider for small businesses and multinationals, our work is focused on putting the brands we service out there, especially with the leverage of digital platforms.
I would say that our responsibilities are dual-sided – where on one side, we have clients who need results, and on the other side, we also must grow our business as a brand to reach a broader range of clients.
We have over the years, employed the RRSVP-F strategies to grow our business and I’m happy to share some practical insights on this page.
PRACTICAL INSIGHTS WITH INEDGE
1. READING.
Books have been an excellent resource for growth and transformation in my career journey.
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I realize I read slowly, so I take more video lessons and paid specialized courses to help me concentrate on a particular niche.
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Some books that have helped me are: “Go Pro” – Eric Worre, (on Prospecting and Building Relationships), “Tipping Points” by Malcolm Gladwell, “The Outliers”, 10,000 HR Principle Mathew Effect, Good to Great, and This is Marketing by Seth Godin.
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I also do a lot of videos by experts in my field and watch documentaries too. My favourite documentary is – The Men Who Built America.
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I have taken courses on business strategies, starting innovative companies, digital marketing, and network marketing, and taken specialized courses twice (Innovative Branding Experience/ and Digital Marketing) at Orange Academy.
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2. RESEARCH.
In my line of work, research is critical because we have to learn about human behaviour, especially consumer behaviour and how they engage with products online.
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We learn about the market, and we use the insights we get from the data collected and our analysis to make better business decisions.
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For example, we discovered that in the last two years, more money has flowed into Tech and Real Estate industries than any industry.
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This information has helped our business focus on serving clients in that industry.
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We were able to use these insights to shape and tailor our products to target and meet the needs of people in the Tech and Real Estate Industries – because we identified that that’s where the money is.
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3. SEEKING COUNSEL
Although when I started, I was very much surrounded by career people, with time, I found myself within a circle of people who were entrepreneurs.
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I began to draw lessons from friends who have gone ahead, from courses, and from personal observations.
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A good example of receiving counsel from friends was when I started to feel overwhelmed; I spoke with a friend in my industry.
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He advised me to build systems – that systems were much more than policies and procedures and were hinged on the people that I needed to work with our INEDGE business.
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That was when I started to hire, which has done so much good for my business.
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4. Victor Mindset.
We understand that big businesses promote “Big Glossy Branding” over small businesses, and there isn’t any extraordinary service that the big shacks are offering their clients.
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It’s important to know that clients are willing to engage small businesses to cater to their needs because they are faster and do not have rigid processes.
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Before working as an Entrepreneur, I had worked in paid employment, and when I started, I was able to leverage my experience to start INEDGE with SMEs.
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This was a good learning time for me, and it helped build my capacity to build and scale and readied me for the bigger break and work with bigger businesses.
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There were a lot of challenges that we had to face, but nothing was difficult because we sought knowledge voraciously and hungrily to tackle challenges at every phase.
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We also set a standard for our business to say that this is the minimum level of quality that we stand for.
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Sometimes, this standard makes us review our products and services repeatedly before sharing them with clients.
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Always, we continue to push until we meet our criteria for our client’s standards.
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PERSISTENCE
Cash flow has been one of the pains we experienced in our business.
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Especially many times when clients are owing or sometimes you are not even making sales.
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It’s crucial to know how money comes to your business,
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How do you maximize the season of plenty versus the low seasons?
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For example, before quitting my paid employment, I had savings that paid me a particular amount of money per month that supported my journey in business.
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I had learned this from my previous failure in 2015.
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When I launched out again, I saved enough to pay myself while I build and on the not so good months.
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One important thing for every entrepreneur is understanding and answering the money question.
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The first and last criteria for every entrepreneur is grith.
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FOCUS.
I believe that vision gives you focus and the desire to drive change.
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As an employee, I didn’t see working a 9 to 5 job as an ideal growth journey for me because I believed it limited how I express myself, and there was no single job that could help express my dynamism.
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So because I could define my reasons, focusing on building my business was more effortless.
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It was either my business worked, or I made it work, because I wasn’t going back to doing what I was doing before. I was going to make it work.
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This discovery has helped me deploy the needed focus per time at INEDGE.
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Yes, I can say that at INEDGE we deploy the RRSVP-F strategy in our business.
